Jinan Zunkai successfully delivered Ethiopia's industrial upgrading strategic project and deepened the layout of the African market
Recently, Jinan Zunkai and a well-known Ethiopian manufacturing enterprise reached strategic cooperation, the successful delivery of the first batch of steel belt, galvanized belt and color coated belt products. This cooperation not only marks the key role of the company's products in the industrialization process of Africa, but also shows the technical strength and service concept of Jinan Zunkai through customer field visits and in-depth negotiations. The following is the whole process of this cooperation:
Ⅰ. Cooperation background: Accurately matching Ethiopia's industrialization needs
In recent years, the Ethiopian government has vigorously promoted the transformation of industrialization, focusing on textiles, infrastructure and manufacturing. The country's 2025 Industrial Development Plan explicitly regards metal materials as core inputs, with a particular focus on cost-effective and durable steel products. The Ethiopian customer of this cooperation is a leading local building materials supplier. The steel belt, galvanized belt and color coated belt purchased by the Ethiopian customer will be used for the construction of power facilities, building structures and light industrial production lines, which is highly in line with the country's infrastructure upgrading needs.
Ⅱ. Key to order facilitation: altruistic service and cross-cultural communication
Demand insight and solution customization
Based on the Ethiopian market's trust in the quality of international brands, Lydia built trust with customers through professional networking strategies (such as industry dynamic sharing and cost optimization suggestions) at the beginning. In communication, Lydia adopted "altruistic language" to focus on customers' core demands for corrosion resistance, dimensional accuracy and delivery cycle, and customized multi-specification product portfolio solutions according to technical standards (such as galvanized 40g/㎡, color coated board Q/BQB 440-2003 specifications).
Technical verification and long-term follow-up
In view of customers' strict requirements for quality, the team provides third-party test reports and similar project cases, and arranges sample trials to verify performance. During the negotiation process, Lydia flexibly responded to price disagreements, emphasizing "full life cycle cost advantage", and finally reached an agreement on CIF terms to reduce the customer's logistics risk. Eight months of continuous communication and program optimization reflect the "customer-centered" service perseverance.
Ⅲ. Product delivery: high standard to meet industrial applications
This order covers three categories of products, all of which are produced according to Ethiopian national standards and customer customized requirements:
Steel strip: thickness 0.8-2.5mm, width 183-810mm, material Q195, suitable for pipe forming and structural parts processing;
Galvanized belt: zinc layer 40g/㎡, rough edge/net edge process is optional, suitable for different anti-corrosion scenes;
Color tape: double-sided coating structure (2/2), customized color, in line with architectural aesthetics and durability requirements.
All products are ISO 9001 certified, and use moisture-proof packaging and batch traceability system to ensure safe transportation and controllable quality.
Ⅳ. Customer inspection: transparency of the whole process and witness of strength
The Ethiopian customer delegation visited Jinan Zunkai Headquarters in February 2025. The itinerary includes:
Workshop observation: Show the fully automated production line from cold rolling, galvanizing to color coating, focusing on the quality inspection links (such as zinc layer thickness laser detection);
Technical seminar: for the hot and humid climate of Africa, share the research and development results of "high weather resistance color coating process";
Strategic signing ceremony: Both parties took photos in the living room of the company headquarters, and visited the company's iconic product wall and honorary qualifications.
Customers spoke highly of Jinan Zunkai's "5S management system" and rapid response ability, saying that "this visit strengthened long-term cooperation confidence".
Ⅴ.Customer feedback and future outlook
After the acceptance, the Ethiopian customer said: "Zunkai's product cost performance is far better than expected, and the service team's professionalism and cross-cultural communication ability are impressive." This project not only helps customers seize opportunities in the local infrastructure market, but also lays a benchmark case for Jinan Zunkai's subsequent development in the East African market.
In the future, we will continue to deepen cooperation with Ethiopian partners and plan to set up a technical service center there to empower Africa's industrialization process with the model of "localized service + global supply chain".
