Sign contracts with Vietnamese traders to deepen the market layout in Southeast Asia
- High quality galvanized coil products are highly recognized by customers, opening a new chapter of long-term cooperation
We have cooperated with a well-known trader in Vietnam in purchasing galvanized coils. This cooperation was followed up by Laura, the business elite of the company. The two sides carried out in-depth communication in the fields of technology docking, product customization and supply chain management, and finally won the trust of customers with efficient service and excellent quality. The client took a group photo with the deputy general manager and the business team of the company after signing the contract, and made it clear that they would strengthen long-term cooperation and jointly explore the Southeast Asian market.
The whole process of order: professional service creates trust
Precise demand docking
Vietnamese customers have strict requirements for corrosion resistance, strength and processing flexibility of galvanized coils based on the high dependence of the domestic construction industry on plates (89%). Laura team responded quickly, combined with customer application scenarios (building structure, roofing waterproof, etc.), recommended product solutions with high zinc layer thickness and in line with Vietnam's hot and humid climate standards, and provided third-party inspection reports and successful case references.
Technical consultation and customized production
The two parties confirmed technical details through multiple rounds of video conferences, including key indicators such as zinc layer uniformity, substrate strength and surface finish. Relying on the production system with annual sales of more than 1 billion yuan, Jinan Zunkai quickly adjusts the production line to ensure that the products meet ASTM international standards and pass the requirements of Vietnam import certification.
Efficient logistics and delivery guarantee
Aiming at the pain point of long shipping cycle in Southeast Asia, the company coordinated exclusive cargo holds and optimized the customs declaration process, realizing that it only took 25 days from order confirmation to Vietnamese port delivery, 15% shorter than the industry average. Customer feedback after acceptance: "The product packaging is intact, the performance fully meets the contract requirements, even better than the local similar suppliers."
Strategy meeting: Drawing a blueprint for cooperation
In the high-level meeting after the signing ceremony, the two sides focused on the following issues:
Market trend analysis: Vietnam's steel import volume is expected to exceed 13 million tons in 2024, and the plate gap continues to expand. Jinan Zunkai will rely on the advantages of China's supply chain to provide customized services with more price competitiveness.
Technology upgrade plan: The customer proposed to jointly develop "ultra-weather resistant galvanized coil" suitable for tropical beachfront buildings, and the company's technical team has started material simulation test.
Supply chain optimization: Explore the possibility of setting up bonded warehouses in Vietnam to shorten the delivery cycle and reduce tariff costs.
After the meeting, the deputy general manager said: "This cooperation is not only the completion of a single order, but also an important milestone of Jinan Zunkai's 'deep cultivation of ASEAN' strategy. We will continue to invest research and development resources to create a product matrix that is more in line with regional needs."
Galvanized coil core advantage: the key to win the market
Jinan Zunkai galvanized coil products with three core features become the first choice for customers:
Excellent anti-corrosion performance: THE zinc layer is closely combined with the substrate to form a dense oxide film, and its service life is more than 3 times longer than that of ordinary steel, which is perfectly adapted to the high temperature and high humidity environment in Vietnam.
High strength and processing flexibility: the tensile strength is more than 450MPa, supporting cutting, stamping and other multi-process processing, can meet the diverse needs of building frames, home appliance shells and so on.
Environmentally sustainable: Using chromium-free passivation process, in line with the EU RoHS standard, to help customers cope with the increasingly strict environmental regulations in Vietnam.
Vietnam market insight: Opportunities and layout of Jinan Zunkai
Demand driven: Vietnam's construction industry consumes more than 20 million tons of steel annually, and the increasing urbanization rate (expected to reach 45% by 2025) will continue to drive the demand for galvanized coils.
Competitive differentiation: the local plate self-sufficiency rate is less than 40%. Jinan Zunkai provides one-stop solutions from material selection to after-sales service by relying on huge foreign trade scale and professional team of 1000+ people, which is significantly different from traditional traders.
Policy dividend: Under the RCEP agreement, the steel tariff between China and Vietnam decreases year by year, and the company is accelerating the layout of ASEAN Free Trade area network.
Customer evaluation and future outlook
The Vietnamese customer representative said at the time of signing the contract: "Jinan Zunkai's response speed and technical ability are impressive. This cooperation not only solves our short-term needs, but also lays the material foundation for participating in large-scale infrastructure projects in the future." The two sides plan to launch the second phase of cooperation in the second half of 2025, with an expected 50% increase in order size and exploration of co-branding models.
This cooperation confirms the effectiveness of Jinan Zunkai's "customer-centered" service concept and "technology + supply chain" two-wheel drive strategy. The company will continue to deepen its market penetration in Southeast Asia to provide more valuable steel solutions to global customers.
